LiveIntent Adds Beck, Cooper And Hamilton To C Suite

Email marketing platform LiveIntent has expanded its C suite, naming Jon Beck as chief revenue officer, Kerel Cooper as chief marketing officer and Abby Hamilton as chief people officer. 

The appointments come at a time when LiveIntent has achieved revenue growth of 25% from 2019 to 2020, despite market stresses caused by the pandemic. That includes impressive growth during the second quarter, when many advertising platforms were struggling, the company says. 

All three executives were already serving the company. 

In nine years, Beck has been “central to building our supply, demand and most importantly, our sales teams and approach in the market,” states LiveIntent CEO Matt Keiser.

Beck, who previously served as executive vice president, platform and vice president, publisher development, will be responsible for the delivery of all media ad spending and impressions in email and other channels. 

Cooper, formerly the senior vice president of global marketing, has also led the advertising operations, account management, partnerships and product marketing teams. 

In addition, Cooper is co-founder and co-host of Minority Report Podcast, which focuses on people of color, diverse backgrounds, women and the LGBTQ+ community within media, business and technology. 

Since moving to marketing, Cooper has “developed a team that provides a strong and unified voice in the market,” Keiser says. Cooper will be responsible for business marketing strategy including advertising, branding, product marketing and public relations. 

Hamilton will continue to lead LiveIntent's global recruiting and human resources team after doing so as chief people officer. 

Keiser says Hamilton has “doggedly transformed our efforts to improve our company culture and working environment so that our people have more clarity, direction, and a rewarding experience.” 

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