Visit SLO CAL has appointed Mering as agency of record for the San Luis Obispo County region following a formal review in which Mering pitched alongside MMGY and Miles Partnership.
The tourism account, with billings of nearly $3 million annually, was previously handled by BCF Agency, now known as Sunshine and Bourbon.
Under the new deal, Mering will engage in a full-service relationship, including brand strategy and development, media and creative. The agency will work alongside partners Turner PR and Simpleview.
The agency’s first campaign will debut in Fall 2021 focusing on a refresh of the Visit SLO CAL brand to bring each of the county’s areas to life through a new “house of brands” marketing strategy.