S4 Capital Adds China Agency Tomorrow To Its Portfolio

January is not even half over, and S4 Capital just made its third acquisition of the year.

The latest deal is for Shanghai-based creative agency Tomorrow, which is merging with S4’s content agency MediaMonks, giving the company a greater presence in the world’s second-largest ad market.

Tomorrow was founded in 2015 by Rogier Bikker, who will lead the MediaMonks/Tomorrow business in China. Its focus is on creating integrated brand and social campaigns. With a staff of nearly 50, clients include Burberry, Budweiser, Beyond Meat, Coca-Cola, Starbucks, Crocs and Red Bull.

“I’ve always been a raging bull on China’s economy, its consumers and its brands,” said S4’s executive chairman Martin Sorrell, adding the market is a priority for the company. The deal is “one of several moves” in the company’s China expansion plan, he added.

The deal follows, by a week, S4’s acquisition of two U.S.-based firms and what it said would be an accelerated M&A pace this year.

With the deal, S4Capital will have around 500 people in Asia-Pacific across its content and data & digital media practices, out of a total of approximately 4,000 staffers worldwide.



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