• by Ray Schultz , January 13, 2021

Brands that want to place video into their email campaigns have a new way of doing it thanks to a partnership between Dubb and ActiveCampaign, the firms say. 

The integration allows Dubb and ActiveCampaign users to share screen, webcam, or phone videos. 

In addition, clients can access a library of pre-recorded videos and insert them into their ActiveCampaign templates, and can send videos ranging introductory product offer to hyper-personal emails for prospects, the companies say. 

Users can track email and video engagement at the contact level, they say.

Darius Santos, Dubb's chief revenue officer, claims that email marketers achieve a 20% increase in replies when they send videos. 

The integration with ActiveCampaign allows “small and large businesses alike to enhance their messaging and generate more engagement in their email campaigns,” Santos states.