Funny New Spots From Progressive Promote Serious Savings

Progressive Insurance has launched three new spots designed to spotlight the humor in mundane but relatable situations while promoting auto policy savings.

The ads are running on national broadcast, cable and streaming networks, as well as on social and other digital media.

The creative, developed with Arnold, features a young male sign spinner as he attempts to pick up a female sales clerk on a break; encounters his father while at work; and has his father stand in for him as he completes an errand.

While the sign in the spot shows the brand’s tagline, “Drivers Who Save With Progressive Save Over $750 on Average,” a bored voiceover then echoes the statement adding, “you know, like the sign says.”



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