Mitsubishi Enlists Amazon For Unveiling

Mitsubishi Motors North America is partnering with Amazon to unveil the 2022 Outlander on Feb. 16.

A place holder page including a teaser video and countdown clock marks the Amazon page where the event will livestream. 

"Unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers’ homes," said Munira Rahemtulla, director, Amazon Live, in a release.

Developed under the ideal "I-Fu-Do-Do," a Japanese term that means "authentic and majestic," the all-new Outlander demonstrates strength and quality from the inside out, according to the automaker, which has been without a CMO since Kimberley Gardiner left the company in November. 



"The debut of the all-new 2022 Outlander caps off the reimagining of the entire Mitsubishi Motors lineup in the United States," said Mark Chaffin, chief operating officer for MMNA, in a release.

Mitsubishi Motors will give away a vehicle as part of the launch. Entries may be placed either through the link at or on from Feb. 16  to March 31.

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