Lexus is ending its relationship with Publicis’ Digitas for a new partnership under WPP agencies to deliver CRM in the UK. Under the move, Lexus will combine teams working with its parent
company Toyota to provide greater opportunities and operational efficiencies. The&Partnership’s existing scope will also add creative strategy and branding for Lexus’ CRM UK while
m/SIX will handle its media planning and buying. This assignment builds on the 2019 review when The&Partnership partnered with Wunderman Thompson to manage Toyota’s CRM, creative and design
across the UK and EMEA.
