Belated Happy Valentine's Day: Little Caesars 'Breakup' Campaign

Valentine’s Day may be over, but campaigns tied to the romance-themed day continue.

Little Caesars is out with a new effort called the “Big Pizza Breakup,” designed to enable people to “break up” with their old pizza and give LC a try.

The social media effort lets users take advantage of a one-day offer (today) to send a message via Twitter to @littlecaesars with an image of a delivery receipt for another pizza place within the past week. In return they’ll get a BOGO promo code.

The company worked with McKinney on the effort, which also created a video for the campaign.



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