TaylorMade Tees Up New Brand Platform

Golf equipment brand TaylorMade is revealing its new “Beyond Driven” platform to celebrate the crazy things golfers will do in order to improve their skills.

The “A Different Kind Of Drive” TV spot, developed with Zambezi, uses cadence call-like chanting over images of golfers swinging and perfecting their form. The ad runs through the end of the golf season in September.

In addition to this brand work, TaylorMade is launching the SIM2 irons series with a new ad called “Expect More Better.'' The clip encourages recreational golfers to raise their expectations, and conveys that anything is possible with better irons. This spot airs through June.

The media buy, handled by Innocean, includes The Golf Channel throughout the week and on CBS/NBC during tournament broadcasts on the weekends. There are also digital video placements and some OTT.



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