Fiverr is joining forces with brands and agencies to develop a new platform aimed at helping the marketing community connect with and manage teams of freelance workers.
This new unnamed matchmaking platform — projected to launch later this year — is guided by an two advisory councils. The CMO Advisory Board will be led by David Sable, Young & Rubicam’s former Global CEO and current WPP senior advisor. Others on that board include Craig Brommers, American Eagle CMO; Julie Roehm, Party City CXO and CMO; Maryam Banikarim, Nextdoor’s Head of Marketing, and Shelley Diamond, Unicef USA CMO.
A separate Creative Council will be headed by Per Pedersen, founder of The Network and former Global Creative Chairman at Grey. Other members include Eva Santos Bouzas, Co-Chief Creative Officer & Founder of Delirio & Twain Barcelona and former Global Chief Creative Officer Proximity BBDO; Greg Hahn, Co-founder & CCO of Mischief USA and former Chief Creative Officer BBDO New York; Jeremy Craigen, Director at The Craigen Partnership London, and former Global Chief Creative Officer Innocean, and Mark Tutssel, former Global Chief Creative Officer Leo Burnet and Creative Chairman Publicis, among others.
While many of these advisors have recently departed traditional holding company jobs, Fiverr’s spokesperson says that did not directly influence their recruitment. "It was only intentional to find top independent creative talent from the start and it is just the beginning, we will add more." This group will advise on the development of the creative side of the new platform.
The initiative is necessary because the pandemic has accelerated the shift in Adland steering away from retainers to more project focused approaches, explains Micha Kaufman, founder and CEO of Fiverr. “Brands and agencies, while still keeping their core teams, need better and faster access to top caliber professionals to scale to meet these big project needs.”
Adds Peterson, “Thanks to new technology, creative talents can be liberated from the confinement of physical locations or organizations. Freelancing is no longer a gig play. It's the way we work together. This new platform from Fiverr will further enable creatives to find exciting projects and to team up with marketing experts and producers to work directly with marketers and agencies.”
This announcement follows Fiverr’s acquisition of job platform Working Not Working last week.