Icelandic Provisions Taps Joan Creative For U.S. Launch Campaign

Icelandic Provisions (IP) has tapped Joan Creative as agency partner to develop a new brand campaign to introduce the dairy company to American audiences. The brand is known for products derived from a dairy culture called skyr which have the consistency of Greek yogurt, but a milder flavor.

The U.S. campaign will include video, OOH, print, in-store, influencer, PR, social and experiential.


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