PNC Bank, Deutsch Team On Black History Month Campaign

PNC Bank is revealing untold stories of Black American history as part of the financial institution’s Black History Month efforts.

The campaign, developed with Deutsch NY, partners with the DuSable Museum of African American History to recount stories about first Black female self-made millionaire CJ Walker,  redlining -- "legal discrimination that limited where Black Americans could live" -- and other topics.

The campaign is designed to be “purposeful and impactful” across specified media channels including display, print, and social.



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