Dodge is venturing into ecommerce via a newly opened Amazon store.
The Dodge Store by Amazon began selling its merchandise today. Dodge//SRT fans can now shop hundreds of options for authentic licensed gear across the Amazon storefront.
The store's "featured collections" area includes Brotherhood of Muscle, '70s Collection and Vintage Garage. Fans, including muscle car and race enthusiasts, can shop branded merch from apparel to toys and video games (including those from the movie franchise “Fast & the Furious”).
“Opening our Dodge storefront on Amazon offers our enthusiasts a dedicated, branded, consumer experience where they can shop for their favorite gear and merchandise across multiple categories through a familiar and user-friendly online experience,” Tim Kuniskis, Dodge brand and interim Chrysler brand chief executive officer, Stellantis, says in a release.
Social links at the bottom of the shop's home page allow fans to share it in social media posts on Twitter, Facebook or Pinterest.
The Stellantis-owned brand isn’t the first automaker to associate with Amazon. Hyundai has a digital marketplace microsite on Amazon where consumers can learn more about its models and check availability.