Pella is showcasing its windows and door designs by introducing a fictional community that endures constant tumultuous weather conditions.
The creative, developed with Eleven, shows this upscale neighborhood experiencing snow, hail and rain and other inclement weather while the narrator conveys the
benefits of Pella’s materials.
The spot is the first phase of an extended effort to promote the Pella brand with Impervia fiberglass as the "hero" product in its overall portfolio. The
ad runs across broadcast, digital and social media.