• by Richard Whitman , Columnist, March 5, 2021

In a move to up its game in mobile commerce, Wunderman Thompson has acquired NN4M, a specialist in that field.

Terms weren’t disclosed.

The Edinburgh-based agency will become part of Wunderman Thompson Commerce. WT says the transaction will strengthen its multichannel offering.

NN4M — as in “No Need For Mirrors” — develops customized commerce applications for brands across touchpoints such as smartphone, tablet, apps and in-store experiences.

Agency clients include Selfridges & Co., Nestlé and River Island.