• by Larissa Faw , March 8, 2021

Cars.com is out with a new ad highlighting its ability to match shoppers with their perfect vehicle.

The “It’s Matchical” creative, developed with OKRP, introduces a car buyer dreaming of his ideal truck and seeing visions of it in his coffee foam and toasted on his bread, before it appears in his driveway thanks to Cars.com’s services.

The spot rolls out nationwide today as part of an integrated effort across TV, connected TV, digital video, social media, display, radio and digital OOH. Two additional TV spots, “Diner” and “Everywhere,” will be featured during the 2021 NCAA Division I Men’s Basketball Tournament later in March and will air nationally throughout 2021.