• by Larissa Faw , March 15, 2021

Milwaukee-based Children’s Wisconsin hospital is hoping to relieve much of the anxiety parents and children experience when they visit a doctor by showing actual doctors and staff members who will greet the patients.

The creative, developed with Hanson Dodge, features a brightly-colored puppet serving as a person’s inner thoughts to express their fears -- before the creature disappears upon entering the hospital. The tagline is “We make worries disappear.”

The advertising includes a series of digital videos, radio spots, digital banner ads and direct marketing materials.