DNA Taps Dobson For New Media Role

DNA is expanding its media capabilities and naming Wieden + Kennedy veteran Alex Dobson as director of media, a new senior leadership role at the agency. He will oversee a growing media department that includes new media supervisors Francisca Moliere, ex-Mediahub, and Tess Oppenheimer, ex-Zillow.

Dobson's responsibilities include communications planning, media planning and buying, tactical media strategy and he will play a key role in the agency's growth in data and analytics.

Dobson spent nearly 18 years at W+K where he was most recently Group Media and Communications Planning Director, overseeing such accounts as Nike, Converse, P&G Global, and Kraft. He left W+K four years ago and has been working as an independent consultant.



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