DRT Cyber Inc. has launched an email privacy-compliance platform to help companies observe anti-SPAM legislation worldwide.
The new tool, RAVEN, is platform- and client-agnostic, covering emails sent from mobile devices, laptops or web interfaces, the company says. It is now being offered in beta to a select group of clients prior to rollout.
RAVEN is designed to help businesses comply with “the stringent, complex and evolving local and international anti-SPAM laws,” states David Taylor, president of DRT Cyber and parent VersaBank. RAVEN will help avoid “costly and damaging inadvertent errors,” Taylor adds.
The solution acts as a centralized system of record for all consents and unsubscribes for all email platforms, the company says.
It is configurable by customers and allows for organization-specific rules or groups of users within a company.
In addition, RAVEN covers one-to-one emails sent by employees using such platforms as Outlook or Gmail, and email blasts from bulk mail platforms and CRM systems.
The firm adds that RAVEN integrates with existing email client and server solutions.
Compliance is “a massive and continual challenge for businesses globally — one that can come with a huge cost, both monetary and reputational, for those that are unsuccessful in doing so," Taylor says.
VersaBank provides digital banking and cyber-security solutions.