3M’s Nexcare brand bandage strips is introducing its newest product line, Nexcare Duo. The product is being promoted as less painful to remove.
The creative, developed with Venables Bell
+ Partners, shows a man injuring himself while engaged in a backyard project. Later that evening, he prepares for a painful bandage removal -- only to have his wife roll her eyes as she easily pulls
it off his arm. The voiceover states Nexcare avoids the “flinch face” by promoting its “all day hold” and “easy removal.“
The :15 and :30 videos will appear on multiple platforms including Nexcare’s owned channels, Discovery Digital, and NBC affiliate stations during the Olympic games this summer, with some additional display on NBC’s landing page dedicated to the games.