Orbitz is continuing its support of the LGBTQIA+ community with a new spot encouraging travelers to “see the world on your terms” that celebrates their relationships and lifestyles.
The “Travel As You Are” creative,
developed with Laundry Service, features a diverse cast of LGBTQIA+ couples, including influencers Cameron Lee Phan, Ahmad Kanu and Rahquise Bowen. They are shown blissfully and romantically enjoying
their vacations, including swimming in a pool and riding bikes. The spot — shot by LGBTQ+ photographer and director Cass Bird – uses indie
music’s serpentwithfeet, the first Black male LGBTQ+ artist to re-record the Lesley Gore classic “You Don’t Own Me,” as the campaign theme song.
The :90-second film and creative debuts on Orbitz social channels and Orbitz.com/pride and then will run across all digital media, including online video, CTV, social media and streaming audio. Orbitz is also working directly with LGBTQIA publishers including Q Digital, Edge media network, and Instinct, among others. The media plan will be bolstered with partnerships with Tastemade and Thrillist.
“We’ve been working toward this campaign launch and refocusing and investing in LGBTQ+ travel since last summer,” explains Carey Malloy, Director brand marketing, Orbitz. “It seems fitting that as the world is reopening again that we’re debuting this bold new vision for travel and challenging ourselves to play a role in making travel more equitable for everyone.