Sid Lee is adding eight new creatives in its Los Angeles office to coincide with the expansion of the agency’s client roster with the recent wins of Dos Equis, Sanofi Consumer Healthcare, and Schwan’s.
The team of Christina de la Cruz and Eric Molina join as creative directors having worked as a creative duo for several years at different agencies. Their previous clients include Apple, Nike, IMAX, D'Addario, Volvo, Airbnb, Facebook, and TikTok.
The creative duo Juan Davila Morris and Francisco Rojas are departing David & Goliath with a portfolio that includes campaigns for Miller Lite’s Cantroller, Second Chances for Donate Life, Yours for the Making for KitchenAid, and Coca-Cola’s Taxi of Movement.
Emerging talents Greg Plater and Victoria Bonhomme will form a Black Creative team as art director and copywriter, respectively, to help infuse the agency’s work with culturally relevant and appropriate messaging. Both executives are new to the industry, each possessing unique backgrounds. Plater played professional basketball overseas, traveled to over twenty countries, and lived on several continents. Before joining the Sid Lee team, he worked for tech startups, including Omada Health, KeepTruckin, and Palm.
Bonhomme graduated pre-med and then decided to pursue photography. She attended advertising school and worked for brands including Popeye’s, Tim Hortons, and Coca-Cola.
Lastly, the team of Gaeun Oh, art director, and Christian Ianniello, copywriter, are moving from Havas New York to Los Angeles for their new roles. They most recently completed a campaign featuring comedians James Corden and Reggie Watts.
“As we further develop our presence in the United States, we remain committed to hiring the best creative folks in the industry,” states Cam Levin, Chief Creative Officer, Sid Lee LA. “Given their exceptional experience, focus on developing impactful work that enriches the human experience and propels brands and our industry forward, we are hugely excited to welcome these next-generation creatives to the growing community.”