Timemagazine is accepting cryptocurrency for subscriptions in partnership with Crypto.com, starting today.
The service, which allows readers unlimited access to content for 18 months, will roll out globally in the next several months. For now, it is available in the U.S. and Canada.
Subscribers will also be given access to events and offerings.
In addition, Crypto.com will offer Pay Rewards of up to 10% back to subscribers who pay using Crypto.org’s coin: CRO.
The move is the latest in Time’s effort “to innovate and find new ways to build upon our existing community of 2.3 million subscribers,” states Keith Grossman, CEO of Time.
“Our mission is to accelerate the world’s transition to cryptocurrency and together with Time, we’ve just taken a major step forward toward reaching our goal,” adds Kris Marszalek, co-founder-CEO of Crypto.com.
This is not Time’s first involvement with cryptocurrency.
Last month, the magazine auctioned off three iconic covers — “Is God Dead,” “Is Truth Dead” and “Is Fiat Dead?”— as non-fungible tokens (NFTs), a subset of cryptocurrency. The auction pulled $435,000, with another $1 million coming in over the following seven days, according to Adweek.
In addition, Time is partnering with Grayscale on a video series on the crypto space, and will accept bitcoin as payment.
Time is not the only publisher to try cryptocurrency.
The New York Times auctioned off a cover about NFTs — as an NFT — and pulled in $700,000, per The Hustle. Also, Forbes auctioned a cover featuring bitcoin champions Cameron and Tyler Winklevoss, brothers hailed in the cover headline as “Merchants of the Metaverse.”