Strategist Ryan McDaid is joining Mojo Supermarket. The agency has also hired two group brand directors.
McDaid is best known for his work at Droga5 leading strategy on iHOP, Hennessy and most recently heading up the strategy department at Samsung’s Brand Studio.
This new role reunites him with former Droga alum Mo Said, current founder/Creative Chief at Mojo.
In his new role, he will be overseeing strategic efforts on multiple AOR clients as well as leading new business efforts with other strategists.
In addition, the firm is beefing up its account department by hiring group brand directors Tyler Murphy from Annex88 and Ross McLeod from Anomaly.
The new hires come following growth at the company over the past year including wins from Rhythm and growing work from adidas, Netflix and Girls Who Code.