The most valuable channels for PR people seeking media placements are BBC, CNN and Reuters. But those are also the hardest to place a link in, according to Moz's Domain Authority.
Both the BBC and CNN have a domain authority of 96, and Reuters has 95. But all three get the top score in difficulty: a five.
The Washington Post and The New York Times each enjoys a 95 in authority, and four in difficulty.
Of course, most of the top 25 score at least a 94, and a difficulty rating of four.
“Links from top media publishers are extremely valuable, from both an SEO and digital PR perspective,” the state states.
But “not every high-authority site is attainable for the everyday link builder. Some sites are the white whales of link building, while other authoritative sites publish a surprising amount of content.
Here are the top scorers in authority among news verticals:
In addition, “veteran link builders know that certain institutions outside media publishing — particularly those with .gov and .edu domains — deliver significant link equity,” the study notes.
The top five in this realm are:
In addition, the Library of Congress and Privacy Shield also score 93 apiece.
The best link-building targets by vertical (and their domain authority scores) are:
Here are the toughest link building targets by vertical:
2. BBC —96
3. The Economist—93