• by Joe Mandese  @mp_joemandese, May 4, 2021

Omnicom culture consultancy Sparks & Honey has named Clineu Fernandes COO.

Fernandes, a former agency account services exec at JWT, Ogilvy & Mather and other shops, most recently was CEO of the Americas and Vice President of LATAM for Italy-based tech company ShopFully.

He succeeds Paul Butler, who left Sparks & Honey in February to become president and Chief Transformation Officer of New America.

As COO, Fernandes will be responsible for the day-to-day operations, managing and optimizing internal processes, systems and infrastructure to ensure the continued growth of the consultancy and its cultural intelligence platform, Q. He will work closely with Sparks & Honey Founder and CEO Terry Young.