Mailchimp has rolled out its new
ecommerce tool Stores, and is offering it to 14 million small business customers.
The company has also launched an ad campaign for Stores.
In one video spot, a couple tries
to load up on avocados with only partial success. In another, one partner seeks romance while the other demands a Mailchimp store. Both spots conclude with this call to action: Get Started with
Mailchimp for free.
The “Free as a Mailchimp Store” campaign will appear
across paid video and paid social channels, including Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok (Mailchimp’s first advertising on TikTok), a spokesperson says. And the campaign
will be supported with organic email outreach.
Mailchimp is not releasing details on frequency or budget.
Previously known
mostly for email, Mailchimp,announced Stores in April, when it was still in beta. The tool allows merchants to recreate brick-and-mortar retail experiences through an intuitive e-commerce
platform. And they can use such Mailchimp capabilities as email and automation to drive traffic to their site.
At that time, the company also
announced Appointments, a tool that lets firms offer service bookings online and integrate with email marketing, websites, and calendars.