• by Steve McClellan  @mp_mcclellan, June 10, 2021

AMV BBDO London capped off a successful year at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. 

The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories” which won Gold in Integrated, Interactive & Online, and Public Relations.   

Seven Golds went to the agency’s “#wombstories” for the client — two in Branded Entertainment and one each in Film, Health, Wellness & Pharma, Integrated, and Moving Image Craft — and two Golds were for “#painstories” in Digital Craft and Creative Use of Data.  AMV BBDO won 22 Pencils overall: 12 Gold, seven Silver and three Bronze.  

This year’s top One Show honors, based upon cumulative scores for Pencils and Merits won across all disciplines, are:

• Agency of the Year — AMV BBDO London 
• Independent Agency of the Year — Translation Brooklyn
• In-House Agency of the Year — Spotify In-House
• Network of the Year — BBDO Worldwide
• Creative Holding Company of the Year — Interpublic Group
• Production Company of the Year — Chelsea Pictures
• Music & Sound Company of the Year — 750mph
• Client of the Year — Libresse

This year also marked the inaugural One Show Fusion Pencil, the advertising and design industry’s first global award to recognize great work that best incorporates DEI initiatives in both the creative content of the work and the team that made it. 

The first winners of the award were FCB Inferno with Partizan, both in London, with “This Girl Can” for Sport England, and The Bloc New York with “The Call” for Empowher NY. 

There were two winners of The One Show 2021 Green Pencil, recognizing the most environmentally conscious creative work for the year: Havas Turkey Istanbul “Water Index” for Reckitt/Finish, and Ogilvy Poland Warsaw “Green Instructions” for LEGO. 

The One Show 2021 Sustainable Development Goals Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands who utilize their talents and resources to create work which betters the world and contributes to securing a sustainable future for all, went to:

• DDB Group Germany Berlin with MediaMonks Hilversum, DaHouse Audio Berlin and Blockworks London “The Uncensored Library” for Reporters Without Borders
• MullenLowe New York with MediaHub “The UNSeen Story” for UN Women
• Ogilvy Pakistan Islamabad “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan 

The One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented to Saatchi & Saatchi New York and Procter & Gamble's Tide.