Office Depot has selected Omnicom B2B agency Doremus & Co as the lead strategy and creative partner for its Business Solutions Division (BSD).
The brand spent an estimated $16.9 million on media in the U.S. last year ($11 million traditional, $5.9 million digital) according to COMvergence.
Doremus is responsible for integrated strategy, brand and communications planning, and creative development for B2B marketing campaigns targeting medium to enterprise business segments.
The assignment comes as Office Depot is pivoting to an increased focus on B2B marketing. The company’s Business Solutions Division serves nearly 10 million business customers, over 200,000 large enterprises and nearly half of the Fortune 500 companies.
“We’re excited to partner with an award-winning agency that specializes in B2B marketing like Doremus to accelerate our focus on helping enterprise customers achieve productivity, efficiency, and growth,” said Wesley Brinkhurst, vice president of marketing for Office Depot.