McCann Worldgroup has promoted Laura Simpson to the new role of President of the agency network’s intelligence unit McCann Worldgroup Truth Central as well as Global Chief Intelligence Officer for MWG. She reports to McCann Worldgroup Global President Suzanne Powers.
Concurrently MWG announced the launch of the agency’s “Truth Engine,” a proprietary tool that provides access across the network to the insights identified by Truth Central, since its inception ten years ago.
The unit collects data and intelligence on everything from generational cohorts, youth, shopping, beauty, age, and moms, to global brands, diversity, wellness, privacy, and, most recently, culture and covid, among many other topics.
In addition to leading Truth Central Simpson will oversee the development of an expanding suite of intelligence resources utilizing assets across IPG including, for example, Acxiom and third-party assets.
“As we look to a cookieless future and a world reimagined, our unmatched applied intelligence capabilities will be more crucial than ever before,” Simpson stated.
Simpson, who has been with McCann for 16 years, was previously head of Trends and Insight for McCann London, and had worked with major MWG global clients such as L’Oréal, Mastercard, and Nestlé.