The Market Research Council (MRC) Thursday will induct two journeyed marketing and media research leaders -- J. Walker Smith and Norman Hecht -- during its annual Hall of Fame awards Thursday evening.
Smith, currently knowledge lead for the global consulting division of Kantar, will be inducted in the MRC’s “active partnership” category.
Hecht, CEO of Norman Hecht research, will be inducted in its “retired practitioner” category.
During the ceremony, Alfred Kuehn, founder and chairman emeritus of Management Science Associates, will also be given the MRC’s “Change Maker Award.”
This year’s event will be held virtually from 5:30 to 6:45 pm (EST).