VMLY&R Commerce Taps Reilly To Lead NA Performance Media Efforts

VMLY&R Commerce, created earlier this year when WPP merged Geometry with VMLY&R, has appointed TJ Reilly to the agency’s North America leadership team as executive vice president of performance media. 

Reilly will be responsible for overseeing the agency’s customer-focused media approach to commerce channels to optimize growth for clients. 

Reilly has been a marketing analytics consultant for the past four years and previously held  senior analytics roles at Signet Jewelers, eBay, Clearsaleing, and Rosetta.  

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