Didomi, a Paris-based firm that helps companies and developers manage customer consent, has raised $40 million in Series B funding, bringing its total financing to $46 million.
The round was led by Elephant and Breega.
The startup will use the funding to expand in the U.S. and Europe and continue building its technology platform.
The company raised $6 million in its previous Series A round led by Breega with participation by Bpifrance.
Didomi help brands “make customer journeys more transparent and trustworthy through a delightful consent and preferences management experience,” states CEO Romain Gauthier.
The firm serves such brands as Giphy, Rakuten, UKG, Weight Watchers International and Wolters Kluwer, providing them with analytics about consent behaviors in online and offline channels that can help drive greater privacy protection, the company claims.
It manages consent in web, mobile, in-app, and even connected TV environments.
The timing seems right, given the increase in privacy regulation worldwide.
"Companies are now realizing they need to take action,” states Maximilien Bacot, co-founder & managing partner of Breega.
Bacot adds: “What started as a pure compliance preoccupation, in the early days of GDPR in Europe and CCPA in California, has since become a global concern by companies of all sizes to foster trust through better permission management in the technology stack."