Stellantis’ Jeep brand is focusing on 4x4 capability, luxury and advanced technologies in a multi-channel effort for its Grand Cherokee L.
The campaign, with the theme “Wildly Civilized,” is launching across broadcast, social and digital platforms, including a dedicated television spot during high-profile sports coverage through July and August.
Creative, including a 30-second TV spot, also plays up Grand Cherokee firsts including seven-passenger seating and how it bridges refinement and adventure for its drivers.
A second 30-second spot will launch during Olympics coverage and run through August.
Both spots and other materials were created by Chicago-based Highdive.
The campaign reflects the brand’s balance of “sophistication and ruggedness, of craftsmanship and capabilities,” says Stellantis CMO Olivier Francois.
One of the original SUVs, the Jeep Grand Cherokee dates back nearly 30 years and includes four generations of the vehicle and more than 7 million in global sales.
The all-new 2021 Jeep Grand Cherokee L is arriving in dealerships across the country now.
Consumers who purchase a Jeep are eligible to join Jeep Wave, a premium owner loyalty and customer care program that includes benefits like dedicated 24/7 support.
Meanwhile, Stellantis Chrysler brand has launched an interactive website about the Chrysler Pacifica Hybrid that includes details about the first minivan to offer both gas and electric powertrains.
This microsite is an extension of chrysler.com and will help demystify common misconceptions. The microsite launched with six categories: range, charging, affordability, battery life, technology and practicality.