Major Ad Categories Forecast To Expand Spending This Year, Albeit Some On A Lowered Base

Exactly how bad was the 2020 global ad recession for key ad category growth? According to Dentsu's revised ad outlook, it various by category, but all are back into positive growth in 2021, albeit many on a deflated base.

Nearly half of the top 12 categories will still be under …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications