Disney’s “Jungle Cruise” pulled
in $61.8 million in opening weekend box office sales: $34.2 million domestically and $27.6 million internationally.
That was a bit better than expected, given COVID’s revival due to the
Delta variant and unvaccinated populations.
The film also made $30 million through $30 pay-per-view fees on Disney+.
But with a $200-million budget, that opening would not have been
considered propitious in pre-pandemic days.
“Jungle Cruise” may be the last movie Disney opts to release simultaneously in theaters and on Disney+, or so-called
“day-and-date” mode, according to CNBC.
In May, Disney announced that sci-fi movie “Free Guy” (Aug. 13) and Marvel’s “Shang-Chi and the Legend of Ten
Rings” (Sept. 2) would be released exclusively in theaters, albeit with a shortened, 45-day window.
And pressure has been building against the hybrid model.
The National
Association of Theatre Owners asserted that the hybrid release of “Black Widow” has resulted in under-par opening and subsequent box-office sales. The movie made $80 million in domestic
opening weekend ticket sales — the most of any film since March 2020 — but should have made $92 million to $100 million, NATO claimed.
“Black Widow” star Scarlett
Johannson sued Disney, claiming that the hybrid release violated her contract, cannibalized box-office sales and so reduced her earnings. Disney has denied her assertions.
However, Disney's
return to theatrical-only windows for some films was announced before the Delta variant-driven COVID resurgence.
And Disney did not actually specify whether upcoming big-budget films like
Marvel’s “Eternals” will have a theatrical-only window.
Further, with some, mid-budget movies, including the live-action remake “Pinocchio,” an
“Enchanted” sequel (“Disenchanted”) and “Sister Act 3,” Disney has opted to drop any theatrical release in favor of Disney+-only releases.