Los Angeles-based marketing agency Cashmere has been selected as Taco Bell Corp’s Culture Agency of Record, a new agency partnership for the brand.
The remit tasks the agency with handling Taco Bell’s cultural brand strategy and integration throughout its organization. The fast-food chain has programs across many parts of culture through sports, fashion, gaming and music. Now the global brand is looking to participate in culture in new ways.
“Cashmere was our clear first choice to help evolve our brand as culture and social priorities continue to advance,” said Mark King, CEO of Taco Bell Corp., “There’s no agency more well-equipped to build authentic connections with diverse and multiethnic audiences.”
Added Ted Chung, Founder and Chairman, Cashmere, “We are philosophically aligned in our belief that when there is greater harmony between communities and brands, progress can be more fully realized. It is a dream to come together and supercharge our capabilities.”