Ricardo Trejo, formerly group creative director at VMLY&R/Red Fuse, has joined Walton Isaacson as executive creative director. He replaces Milton LeBron, who left the agency for personal reasons.
With a background heading campaigns for Black, Latino, and LGBTQ+ markets, as well as general audiences, agency founder and CEO Aaron Walton boasted that Trejo, who speaks seven languages, “really leverages the power of diversity in the fullest sense of the word.”
Trejo will head creative for all WI clients, including Lexus, McDonalds, and JPMorgan Chase, as well as pro-bono initiatives and new business.
At Red Fuse, Trejo’s duties included commerce creative lead on Colgate-Palmolive for North America. Prior to that, he had been vice president-creative director at Geometry. He also worked at Uniworld, GlobalHue, Young & Rubicam and The Concept Farm for clients such as Citibank, Cheerios and Walmart.
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Further continuing its recent hiring spree, Walton Isaacson has also tapped Jamila Price in the new position of digital media director and Tim Wright as senior head of human resources.
Price was formerly director of digital investment at Publicis Groupe and Wrights was HR director at GP Generate.
In another new hire, Alex Haglund, freelance art director in New York, joins the Los Angeles office as associate creative director.
Walton Isaacson also announced the following promotions: