Around the Net
The Case For B2B Demand Centers
- Harvard Business Review, Friday, August 27, 2021 2:13 PM
Big B2B brands like Microsoft and Intuit are creating demand centers, encompassing everything from the customer experience to email, to help them. Microsoft’s demand center brings together “all digital customer engagement in one global engine,” says Stephanie Ferguson, who led the creation of the center. Here’s an overview from Harvard Business Review.
