GroupM media agency Wavemaker has been named media AOR by small appliance brand De’Longhi North America. The appointment is effective immediately.
The selection follows a formal review that kicked off early in the year that managed by Ebiquity in Milan, Italy. The client sought to consolidate its global agency roster within key growth markets, and selected Wavemaker for its capabilities in digital transformation and ecommerce.
“Wavemaker stood out for its strength across all areas and especially in growth segments for us, like digital and eCommerce,” said Maria Colon, Head of Marketing & Customer experience, De’Longhi North America. “We were impressed by their deep understanding of our consumer, and their ability to connect with new audiences and drive business results.”
Wavemaker will be responsible for communications planning and paid media activation across all channels for De’Longhi North America’s three primary brands - De’Longhi, Braun and Kenwood - in the U.S., and Canada. The agency’s first work is expected to break this month.