B2B marketing firm MeritB2B has hired Nikki Candito as vice president of demand-generation strategy.
Previously, Candito was digital demand transformation leader at IBM, driving
IBM’s marketing automation and move to Adobe Marketo. She has also served at such companies as Red Hat and Eaton.
Candito is “a seasoned demand-gen leader and makes a perfect
addition to the company as we focus on evolving our client growth strategies,” says Rob Sanchez, CEO at MeritB2B.
The new team leader says she hopes to
help MeritB2B achieve a “next-level demand generation strategy.”