FuboTV Designates Magnite As Preferred SSP

FuboTV has designated Magnite as its preferred SSP, charged with facilitating access to the sports-focused livestreaming service’s CTV advertising inventory. 

The inventory includes 50,000 live sports events per year and more than 100 sports, news and entertainment channels. 

CTV is fuboTV's most popular streaming platform, representing 94% of total viewing hours during Q2 2021, the service reports. 

Across Magnite’s programmatic CTV platform, overall live sports impressions grew 73% between 2019 and 2020, and increased by an additional 26% in first-half 2021, according to the company.


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