• by Todd Wasserman , September 15, 2021

Yesterday was all about Apple and the newly announced iPhone 13, but Microsoft is out there pushing its Windows 11 operating system as well.

Windows 11 is the successor to Windows 10, which was released in 2015. If you have Windows 10, Windows 11 is a free upgrade in most cases, but otherwise it’s $59 a year.  

To make the case for the upgrade to consumers, Microsoft has rolled out a new spot via McCann, featuring Odessa’s “All Starts Now.” As that song plays, a woman is shown logging in. She is quickly absorbed into a desktop netherworld replete with logos for various software titles. She is then running across a desert, which morphs into a video game. Then she searches “hummingbird” and falls through the sand to what looks like a large concert hall. The spot ends with her joining a man dancing.

Tagline: “Brings you closer to what you love. 10.5.21. It all starts now.”

Reviews for the new OS are generally positive, with some praising the “beautiful design,” though at least one reviewer went back to Windows 10 after trying it and doesn’t plan to be back.