Hybrid Theory, which bills itself as a global digital services partner to brands and agencies, has named industry veteran Don Moore as CEO and President of its U.S. operation.
Moore is tasked with driving the company’s vision and culture, overseeing its service offerings and managing the operations of the agency’s U.S. offices.
Most recently he served as Chief Marketing & Strategy Officer at Wise Collective, a full-service integrated marketing agency in NYC. Previously, he served as President of Publicis’ multicultural agency Burrell Communication. Earlier he held roles at Google, ABC Radio, iHeartMedia and Johnson & Johnson.
Moore succeeds Ray Jenkin who has led the North American operation since inception in 2017. Jenkin, one of the company’s founders, takes on the newly created position of Global Chief Advisory Officer leading strategic initiatives, M&A and partnerships for the company.