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'Where's The Beef?' Creative Director Cliff Freeman Dies
- New York Times, Monday, September 27, 2021 5:33 PM
Award-winning copywriter and creative director Cliff Freeman has died at age 80 of pneumonia. Inarguably, the award-winning copywriter's most memorable spot was the one for Wendy’s in which a gravelly voiced old woman shouts "Where’s the beef?" at the sight of a puny hamburger patty in an oversized bun, per The New York Times. He founded Cliff Freeman & Partners in 1987. “Almost all our clients are Davids up against Goliaths,” Freeman told New York magazine in 1993. “We have to win with wit.”
