• by Steve McClellan  @mp_mcclellan, September 28, 2021

Omnicom's TracyLocke has bolstered the ranks of its agency leadership board with a series of senior level promotions and new hires. The moves come after Tina Manikas joined the agency as President in June. Previously Manikas founded and led FCB/Red, the shopper, retail and commerce agency.

Michelle Tisdale was promoted to Chief Analytics Officer, and Ashish Oak was hired as Chief Innovation Officer. The two will work together to deliver shopper and commerce intelligence for clients and the agency.  

Phil Camarota has been named Chief Creative Officer and will continue to be responsible for directing the company's creative capability and product, while partnering with creative leadership across the company. 

Sabrina Diez was promoted to Senior Vice President, Executive Creative Director, where she will partner with Camarota. 

Stephen Miller was named Chief Marketing Officer, with a focus on promoting TracyLocke's evolved capabilities and developing business growth opportunities in collaboration with newly appointed Chief Client Officer, Michael Bartlett. 

Alex Cuevas will be joining the executive leadership board as Senior Director of Talent Management and Diversity, Equity and Inclusion Lead. She will be shaping the future of the agency's talent experience and culture.  

The agency has offices in Chicago, Dallas and Wilton, Conn.