• by Steve McClellan  @mp_mcclellan, October 4, 2021

GroupM’s Essence has appointed Traci E. Dinkins as President, Head of Media for North America, a newly created role.

Based In New York, she joins Essence from Omnicom’s PHD USA, where she was one of the agency’s Chief Client Officers. She previously served in leadership roles at Carat USA and GroupM’s Mindshare and MEC. She has worked with clients like Carnival Cruise Lines, Delta Airlines, AT&T, American Express, Macy's, General Motors, J&J, Pepsi and State Farm. 

Dinkins will report to Americas CEO Jason Harrison and will oversee all media practices, including planning and activation, across North America for clients like Google, NBCUniversal, Airbnb and Target. In addition to media strategy her expertise includes business development, multicultural marketing and commercial operations. 

“Traci brings a unique and multilateral perspective to Essence that will help us to drive innovation across the media domain,” said Harrison. “Her role sits at the intersection of our core media capabilities, where her experience and deep marketplace knowledge will generate world class results for our clients.”