• by Steve McClellan  @mp_mcclellan, October 6, 2021

Bowling Green, KY-based apparel company Fruit Of The Loom has selected Austin, TX-based agency GSD&M for agency of record duties after a formal review.

GSD&M’s scope of work for Fruit Of The Loom includes strategy, media, creative, and social.

The company, owned by Berkshire Hathaway, spent about $2.5 million on measured media for the annual period July 2020-June 2021, according to agency research firm COMvergence.

In addition to its flagship brand Fruit Of The Loom markets brands like BVD, Russell Athletic, Spalding and AAI.

“During our review process, we saw many great agencies, but GSD&M stood apart with a strong strategic and creative vision that we felt was best suited for our iconic brand.” said Bryse Yonts, Director, Brand Communications for Fruit of the Loom.

The company previously worked with Crispin Porter Bogusky.