Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther's Original, Riesen and Mamba.
The client spends close to $10 million annually on measured media in the U.S. according to agency research firm COMvergence, with Werther’s Original receiving the largest share of spend, close to $6 million.
UM’s remit includes strategy, planning, buying, shopper commerce and analytics duties.
Kelly Cook, vice president of marketing, Storck USA, said UM’s “category insights, commerce capabilities and deep data expertise will propel our business in the critical fourth-quarter Fall-through-holidays season and beyond.
UM also recently won media AOR duties for Enterprise Holdings, Behr Paint and NYC & Company.