Sandy Hook, CT-based media agency Mediassociates has been retained by CompoSecure to provide media, forecasting and analytics services for the marketing launch of Arculus, a new cold storage device for cryptocurrency.
More than 21 million U.S. consumers already invest in cryptocurrency, or use crypto for transactions, and another 50 million are considering it in the coming year, according to a May research study by The Ascent, a Motley Fool service.
There have been reported hacks of some accounts and secure solutions for cryptocurrency storage are seen as vital. Arculus is a “cold storage” device which combines an app for cryptocurrency with a security key in the shape of a credit card, providing 3-factor authentication security in a slim form that does not require a battery. The company claims the Arculus card, combined with the Arculus mobile app, provides advanced security protection and the ability to manage multiple cryptocurrency wallets in one device.
“The Arculus solution will broaden cryptocurrency adoption because of the familiar behavior consumers have using their payment cards,” said Adam Lowe, Chief Innovation Officer at Arculus. “This creates an improved user experience as compared to products currently on the market.”
The Mediassociates remit includes integrated media planning, media buying, results forecasting and full-funnel analytics.
“Arculus is a prime example of the new, technology-oriented businesses that require a new, intensely sophisticated approach to media and analytics,” said Mediassociates President Jeff Larson. “For Arculus, we’ll use new data signals to scale growth by running advertising where it will make the greatest, measurable impact with the people most interested in this new world of cryptocurrency.”
This new assignment continues the agency’s win streak that has more than doubled its client billings over the past two years to more than $200 million. The agency is on track to grow another 70% this year.